"HUMANITY THAT TICKS"
Abstract:
The purpose of this project is to revamp swatch by creating a campaign in association with charitable organisations working in social and environmental issues.To at the same time refresh an rejuvenate the image of Swatch and raise awareness about various charitable causes.
Introduction & Concept:
A campaign for Swatch in association with social and charitable organisations working in different social issues. Animal conservation, health and education. To create a series of watches in relation with the social causes with 60% of benefits going to these organisations to support the causes. And at the same time revamp the image of Swatch with this campaign in regard to milleninals and young customers interested in supporting social and environmental causes.
Designing a series of posters along with infographicS depicting the watch and the cause it supports with its implementation on a website destined for the campaign and the packages of the watches. Using environmentally conscious materials for the watches and packaging like ceramic recyclable rubber and biodegradable cardboard.
